Marketing training for companies

Marketing training for companies

Managing a marketing team in a company is no easy task, and sometimes, you might require outside assistance.

Such help will bring in new knowledge or only repackage what your employees already know, though haven’t been presented in a well-organized format. Lectures by an outside associate might be exactly what your team needs. Of course, colleagues from other departments that affect marketing operations, e.g. purchasing, product categories, sales, IT etc. are also invited to partake in the lectures, when and if needed.

I’ve spoken at conferences (InOrbit, STL, Podim etc.) and in companies (Lesnina XXL, Futura, Orbico etc.), startup accelerators (ABC accelerator, Start:up Maribor, Ypsilon institute etc.) and to informal groups (wwwhMB, WordPress Slovenija, Spletne urice etc.). I am also a regular guest lecturer at the Faculty of Economics, University of Maribor, and the Faculty of Economics, University of Ljubljana.

What’s the training process?

We start with the theory necessary to properly understand individual areas, then continue with the practical portion to demonstrate the possible issues and improvements in the projects that you have already completed. Finally, if necessary, we conclude with a practical workshop to delve deeper into the activities that we’ve already discussed in scope of the training.

Workshops are always prepared in line with the needs of the company and based on examples relevant to the company and its industry. This way, participants can get a firm grip on the information provided and directly use them in their efforts. Often, we’ll arrange a follow-up meeting a month or so after the training to check how what has been discussed is being implemented in practice.

Usually, companies will turn to me to conduct training in one of the following areas:

  • User experience and website planning
  • Search engine optimization (SEO)
  • E-mail marketing
  • E-mail automation
  • Facebook ads
  • Google AdWords ads

Based on my experience and contacts with companies from different industries, I am fully aware that every company, or every department (e.g. SEO training can be completely different if targeted at programmers or copywriters), can have distinct needs, which is why the programme is completely customized and adapted to your needs.

If you realize that procuring my services for the training of your employees can improve your business results, you’ll find my contact on the top of the site.