SEO for B2B companies – video guest

I was invited to be a guest on the Anatolii Ulitovskyi video show, to talk about how the SEO for B2B differs from the “normal” (whatever that is) SEO.

Here is the video and the transcript of the chat we had with Anatolii.

Anatolii Ulitovskyi: Hello, everyone and welcome to our show. Today we’ll discuss about SEO for B2B, how you can get results, traffic, ranking, positions, sales and anything else. I’m so excited to discuss this topic with Peter. How are you?

Peter Mesarec: Hello, I’m doing very well. How are you?

Anatolii: Yes, I’m doing great. We discuss a little bit about different time zone, but you know what I like on LinkedIn or on the internet that we can unite and find a suitable type. Before we start, just tell more about your self, experience, background, and why decided to share before us about SEO for software-as-a-service or B2B.

Peter: I’m in SEO for more than 20 years a bit on the older side. I started somewhere around where Google started around there. I mostly do SEO. I mostly right now do SEO consulting for companies. I help companies that have their internal team elevate their SEO knowledge and their SEO workflows to a higher level. People can find me on In general, I help companies do SEO.

I’ve been in my 20 years on all of the different positions where you can be, in an agency, I was in-house and now I’m consulting. I think it’s extremely important that people try agency life once, but not for too long. There’s an old song that says you should live in New York once but live before it makes you hard. I think it’s very similar for agency life. I was there the head of SEO for years, but then I decided I need some private life. I need time for other stuff in my life. I went in-house, did SEO there, and it’s always interesting to see the differences.

As an agency person, you’re able to see all of the different companies, all of the different ways how companies try to make money, and all of the different things that companies do to do SEO. On the other hand, when you’re in-house, you understand how companies agencies come to you, try to sell you stuff. You know how to do internal politics and all of that. Seeing all these different kinds of marketing has allowed me to be a pretty okay consultant, if I can say that myself so–

Anatolii: Nice experience.

Peter: Yes, and it seems that B2B SEO is something that is not discussed enough and not done enough. I think that people are way too often trying to focus on eCommerce because, you know, a lot of big websites, a lot of products, a lot of results, but on the other side B2B companies are lacking on SEO, are lacking very often on online in general. Helping here seems to be a great way of how I can help companies and this is what I’m trying to do now.

Anatolii: Nice, Love it. Okay, can you tell what is the main difference between common SEO and B2B SEO, because you mentioned that we don’t get a lot of attention to B2B SEO. Can you tell about the difference where companies need to pay more attention if they want to get ranking positions for B2B services?

Peter: The first question is should B2B companies even be on the internet? I know it’s 2022, but this question still comes up. When I was doing research for companies that are producing stuff for municipal electricities in Germany, it felt like I was time traveling. The websites that companies have reminded me on the times when I was starting on the internet and the 1990s, 2000s. Those companies are still not really thinking about their presence on the internet. A lot of sales is still being done on fairs, on conferences, or just people talking to people. COVID, of course, has changed a lot of that.

We are slowly coming back, but still what we discovered, what we knew before, but now B2B companies have discovered themselves is on the internet. Everyone even your B2B partners are everywhere on all of the channels, right? B2B companies usually felt, all right, LinkedIn may be the place where we can do our marketing, but everything else is more or less irrelevant, right? But it’s not true, even B2B marketing should be people-to-people marketing. That means that on the other side, there is still a person that has problems in his or her job that he wants to solve, and what does he do when he has problems? He uses Google.

This is why we have to go back and start thinking B2B in similar ways, of course, there are differences but in the general, it is very similar to B2C marketing on the internet. SEO is extremely important, but of course, there are important differences.

The first and the biggest difference is usually in the keywords. When we do keywords for everywhere else, what we are looking for is keywords that have a lot of search volume, big keywords that have thousands of people searching them every month, and those keywords should not have too high of keyword difficulty. The competition for the keyword should not be too big.

When we look for the B2B SEO, we see that the search volume should not really be as important because what companies often see is that there is no search volume. The search volume is usually much, much lower because the number of potential customers is pretty low. This is why the search volume should not be the number one reason how people think about their keywords. Or, let me rephrase that, in different parts of the keywords, in different parts of the consumer decision journey, search volume should not be that important in some of them, and on the others, of course, it still should be, right?

We should understand that when we are doing keyword research for our products or how our products are used, that keyword, the number of searchers can be very low. Let’s just think about how many people are going to search for vibration analysis for electric cars or uptime monitoring for eCommerce websites. Not a lot of people are going to use that, search for that, but for every one of those who does search, we still want to be at the top of the search results.

What we should do when we do keyword research and for the B2B is we should rely on our own knowledge much more than the usual, because if we know that some keywords or some topics are extremely important for our customers, we should be on the good positions for those search results.

Anatolii: Can you tell about this extremely important? How do I know that these keywords will sell and help my customer? For example, if I use content marketing or can write, I don’t know, like blog post guide to that lead my customers in the right direction, how do I know these keywords will sell and help me to grow my business?

Peter: When we think about keywords, we should always firstly think about in what part of the consumer decision journey that keyword lies, right? If we talk about marketing tools, it’s going to be easier understandable for us, right? A keyword that is very on the beginning of the consumer decision journey, a keyword on how to sell on the internet is not a keyword that is going to sell, but it is a keyword that has a lot of searches. For those keywords, we will of course try to prepare blogs and content that are going to help us rank for that keyword but we understand that people that are going to come to our website are not going to buy anything from us.

We have to understand then the same way as in B2B, as in B2C, the average number of visits that a person has to do on our website is seven and up. Every person should whoop in the average, of course, be on our website seven times or more. That means that we can’t really expect them to do the purchase on their first visit on our website. Especially in B2B, the sales cycles are extremely long. Now we don’t talk about days or months, we talk about years. It takes two or three years to make a deal that it costs a municipality, millions of euros that you can sell them for.

This is why when we think about the consumer decision journey, we know some of the keywords are just going to bring us traffic. Maybe they’re going to bring us some emails. Maybe they’re going to give us leads. When we go down the consumer decision journey, what we have to do is we have to mostly think about come from our sales knowledge and say, all right, we know that this is something that is going to help us sell. We always have to talk with our product managers. We have to talk with our salespersons and talk to them about what are the questions, what are the problems that people have, and then answer those problems.

Anatolii: Yes, love it. Okay. Let’s talk about priorities. Can you tell how to choose priorities? For example, if I check out any keyword research tools, Semrush, Ahrefs, Google Keyword Planner, Ubersuggest, and many others, I can see a list of keywords, a lot of keywords. In most cases, companies have limited budget by creating content, and we have this interesting quote that less but quality. We don’t need to produce a lot of content at scale with limited resources.

Can you tell about choosing priorities in your content plan when you have a huge list of keywords?

Peter: The best idea is usually just to start at the sales point and then move backwards. What we’d want to do is we want to start with the keywords that we know that are going to sell because that of course is going to bring us money. Of course, it depends on how much content we already have on our website. Let’s say if we don’t have any, let’s start there and then slowly move away. That of course means that we are going to start producing content that probably is not going to bring so many people to our website, but the number of people visiting our website should not be the first metric in this example.

We have to be there even if the keywords have a lower search volume, we have to be there because we know that they’re going to sell, and then we move up. Then we move backwards to the beginning of this of the consumer decision journey. That is going to bring us keywords that are less salesy that are not going to sell as good but are going to educate people. That means, of course, that the number of keywords gets even greater because of that we have to prioritize them more. What we should do here is, of course, we have to use the keyword analysis tools and try to use the keyword difficulty that they tell us about.

Most of the tools that you’ve mentioned, keyword finder, Ahrefs, Semrush, are going to tell you how hard is this going to be for you to rank for that keyword. What you want to do is you want to find a balance between search volume and keyword difficulty and to just start from there.

Anatolii: It’s interesting about this metric keyword difficulty that you mentioned, some issue experts tell me that they don’t consider keyword difficulty. They don’t believe on this metric. Google denies about this metric. Others can tell no, it’s important because it’s hard to get ranking positions with this keyword because of high competition cannot tell about your opinion about that how it’s important to consider keyword difficulty on Ahrefs, Semrush, or any other tools.

Peter: Well, as always it’s complicated. I come from a country that has two million inhabitants. Only two million people live in Slovenia, that means that only two million people speak our language. The keyword difficulty for any keyword in Slovenia is irrelevant because of course the numbers are much different in Slovenia than in the US. May it be the content, the number of backlinks, the quality of backlinks, the number of social managers whatever that you need in Slovenia is much smaller than those that you need in the US.

Number one, what you have to consider when looking at the keyword difficulty, is it working for your language or your country? It’s different in different countries, the difficulty works better or worse. Number two, of course, when I look at the keyword difficulty, I look at it and then go directly to see what are the websites ranking, and the special what are the metrics for those websites. All of the tools give you the specific metrics, and then you go and do manual analysis.

I’ve been doing that for 20 years. Usually, I have time to do that. I sell my SEO in such a way that I can give quality information to my clients. That means that I’m not going to lean on that but usually when I tell my clients when they do international SEO in the English language or in the bigger European languages German, Spanish, French, you can generally rely on that because there is no other metrics that I can teach them in a couple of sessions on how to do the prioritization.

Does it really help? Does it really tell you 100% of how fast you’ll be able to rank for that keyword? No. Does it give you an idea of what is hard and what isn’t? Of course. It’s different when SEOs talk one to each to each other. We have a knowledge and understanding of keywords on the top of our heads and can go into details all the time. When we talk to people that are marketing managers in companies, they don’t think about keywords nearly as much as we. It’s not as easy for them to come up with a decision. Let’s give them at least a tool that can help them a bit. This is my answer. Does it work? Sort of but it’s better than nothing.

Anatolii: Got it. Okay. We have the question from Rakesh Kumar. Sorry if I can’t pronounce the correct name but I’m [unintelligible 00:16:04] to pronounce any names, and yes, what is the best type of backlinks can you reply to this question?

Peter: The best type of the backlinks is the one that you didn’t do anything about for it to appear. The best backlink is the one where you go and analyze your backlinks and you’re surprised, whoa, we got a backlink for a CNN. That just happened for a client of mine. We had some content, we didn’t do manual backlink acquisition to that content, but something happened and we got a backlink. I know that this is an answer that no one wants to hear because that’s SEO on conference answer. Still to answer the ways how you can do it, I think that the best type of backlink is where the backlink still helps the user on the website where it’s put up. If you are able to find web, of course, you can help people create backlinks to your website.

If you can help websites to help their users in such a way that they add a backlink to your site and you really believe that you help this user, it’s not really all right, this is going to help them. That’s a great backlink.

Anatolii: Nice. By the way, I think if you get backlink from CNN, that means you have linkable content because CNN can’t link to just generic content online. Can you tell more about creating a linkable content, how to give a solid reason for masters to link your content and get links nature earlier?

Peter: Just today, Google has released was this– I didn’t remember the name yet is a usable content update for their Google algorithm. It just went out today. There are a couple of guidelines that Google has released. The most important in them is the question, are you really bringing something new to the table? Or are you just rewriting stuff that is on the internet, right? This is linkable content. If you go on the website or just hire someone on Upwork or Fiber or anywhere else, and you tell them, go around find five articles that talk about a time tracking, and then create all of the time track list, the best list of time tracking tools.

Is that really something that helps people? If we’re sincere to ourselves, we know that it doesn’t. On the other hand, if you are able to produce new content, content that isn’t up there yet, content that where you have your personal experience, just think about it. Have you had it in your hand should be a good question before you start writing an article about it? ‘Cause if you didn’t, if you’re trying to make a review of a drink or of a vacuum cleaner, did you use it? Yes. Then you can tell something about it. If not, you’re just going to regurgitate everything that other people have also said so that is not really good content.

What I really want to say is infographics still work. Infographics are something that we all talked about five or 10 years ago, but still, infographics are a good way of presenting content. Let’s not think about them as stale something that we used to do. They’re still great ways to how to present information and if we do that in a good way, that can be linkable content. Of course, never forget you should always help your linkable content with outreach a bit. Nothing happens if you don’t do anything.

Anatolii: Got it. Let’s talk more about a linkable content. Let me clarify more about that. You mentioned that it’s not good idea to rewrite. I remember 10 years ago, I had a team of operators who wrote about anything. Now, we got results. We got ranking positions but Google changed their algorithms and today Google is looking for expert experience because of this parameter [unintelligible 00:20:37]

Today I agree with you, it’s not a good idea to find for operators who can write about anything, because in most cases, they usually rewrite content in the top 10 results. They don’t understand the topic. It’s not about even Google, it’s more about users because users can see the same content online. They can check out the top 10 results and how you can overcome others if you provide totally the same.

It’s like watching the same movie with the same plot. I often get this review from my friends, “Please tell me about this movie. It’s good or not?” Yes, nothing special. It’s the same if they write in content. It’s not often special, but experts can share something new,[unintelligible 00:21:20]. They usually use breaking news ideas, many things it’s not about rewriting it’s more about sharing something new, considering users’ intent. I agree with that.

Can you tell more about user intent, how we need to learn it and analyze what kind of content it’s better to create?

Peter: This user intent is, of course, something that we talk in SEO for a while now. Some tools are now helping you to think about user intent, Semrush, for example when it shows you keyword, it tries to figure out the user intent. The easiest way to think about user intent is just to use a structure that is going to help you think about and of course the consumer decision journey, the idea that Google is mostly using can help you with that.

Is someone already having a problem? Is someone already thinking about the product? Is he already thinking about the brand or a specific product or then after purchase keywords? We have to think about what kind of a problem does that person have? Is that a general problem?

Let’s talk about running shoes. The general problem is I want to prepare for a marathon, what should I do? Moving closer to the purchase phase, we’ll talk about what kind of running shoes we can use for mountain running and then we’ll talk about mountain running shoes of Nike, and then we talk about prices. We have to think about what kind of a problem does the user have and out of that, we have to write the content that is going to solve that problem for the user. That is always the end question. Is your content that you are producing really solving any of the user’s problems or is it just there because you think you have to push some content out to Google?

If we can answer, “Yes, we are solving a problem,” then we have good content that of course can help the user no matter in what his user intent is.

Anatolii: We have a question about what is the strategy for B2B, RPA, and business process automation software company. It’s like robot process automation. What do you think about that?

Peter: SEO strategies for B2B, complicated but let’s do it in five minutes. I think that one of the important things that B2B companies forget about is that they have to have a very specific website structure that are going to help them talk to the users in the right way. They’re going to help with thinking about the user’s intent. In general, what we want to have, the types of the landing pages that we want to have. We have to have product landing pages, and this is usually not a problem, companies are able to do that.

Very often companies forget about use cases or applications. That means what are the verticals or types of companies that are going to use your product? If your product is– what was that? Business process automation software, that’s your product. If we want to talk about use cases, how is business process automation software used in hospitality or automotive industry? Those kind of landing pages, those kind of keywords, those kind of content is going to help you answer the questions of the right users.

Then only we go on to our blogs and our general content. What I’m trying to say is in the strategy, we want to cover all three parts of that, create the content that is going to answer all of those problems, and then come to create backlinks. I haven’t told anything new because in general, the business-to-business strategy for SEO at the top level is very similar to anything else. Do your keyword research, create the content, create the landing pages, get backlinks.

Peter: Go ahead.

Anatolii: I have the question about AI. Can you tell about artificial intelligence? It’s a good idea or not to use today AI, because today I can see they’re far away from perfect, and by the way I think AI can overcome mediocre writers but they can’t overcome experts. I don’t know when they will again do it or not, because it probably takes time but can you tell, do we need to use AI today or it’s better to skip it?

Peter: When SEOs talk about AI, they usually talk about AI in content generation or text generation. I haven’t seen a good text coming from AI yet. That does not mean that you can’t really use it to create a temp– Not a template, a first draft of a content. If you have to create a lot of content, a good example are aviation companies or rental car companies. They have to create content for all of the cities they fly to, for example, the aviation companies. The first template for your content can be created by an AI but then a real writer, a good writer should go over that content and rewrite it.

But there are ways of how we can use, and I think that they work well AI in other parts of SEO. For example, AI is very good in creating images. We very often use images for blog posts. We need a big image for every blog post that we create. What do we usually do? We go to a free website that gives you free images and just download what we find there, the same thing that everyone else does.

SEOs have been talking about how Google is looking at those images and goes, “Seven people have the same image on that blog post.” Is that really something new to that? A lot of people were hiring illustrators or designers to create blog post pictures. Maybe, and this is something I’m trying out right now with open AI. This is a free tool, you got 50 credits or something for free that creates great images for you and that they are unique. No one else is going to use them because AI just created just for you, just based on what you told him to create.

What I’m trying to say is in content creation, AI is not as good but there are other parts where AI is great. Let’s use AI and those other parts, and when we talk about content, I still think we have to go with great people creating great content.

Anatolii: Can you tell more about this AI? I know about OpenAI and I know they launched, it’s called DALL-E 2, one you can create pictures by using this OpenAI, but it’s a better version. For example, I couldn’t get access to that. I submitted my request to get. Can you tell more about that, how to get this acceptance by using this creating images?

For example, I have designers in my team, they can read my mind, and create awesome pictures in infographics. I don’t know. I don’t clarify a lot. I have no time with that. I just, “Please create pictures for this text.” I also [unintelligible 00:29:37] this text on my blog or any other places, they understand but it’ll be great if AI can learn my mind and create the same pictures. Can you tell me more about that because I know right now it’s a better version. Do you have access to that?

Peter: Yes, I have access to that. I have no idea how to get access. I just applied and I was allowed in. If you want to, I can even do a screen share and we can just go directly and try the tool.

Anatolii: Nice.

Peter: If you think that would be great, but in general, what you have to do is you have to tell the tool what kind of a picture you want to have. Do you want an oil painting or maybe crayons or maybe a digital painting? Then what should be on that picture? I was just doing for my blog post something where I wanted to have people screaming at the clouds. I tried pixel graphic, multiple people screaming at the clouds was the query that I gave into the tool. You always get four or five images that are different, that you can choose from. It’s extremely easy.

In general, you have to learn of what kind of queries you should put in there, but you get unique pictures every time you put something in there. It’s very interesting when you start putting in there things that don’t really or can’t really exist, like a soup that is also glasses on the TV. It starts doing stuff like that. It’s pretty bad with creating images of people. If you want to say a realistic image of a person, the face doesn’t look well. Everything else, very nice.

Anatolii: Nice. I think the first version never can be perfect. It takes time to improve it even with AI. By the way, guys, I submitted the link to Dall-e-2. You can submit your requests. I didn’t get acceptance. I think it takes more time. I hope I will get it. I have the question about can you tell about common mistakes that masters still do by providing SEO B2B for B2B. Because, for example, I often see when masters changed in high volume keywords that we mentioned and discuss a little bit from your experience, what people still do but they shouldn’t do?

Peter: Well, one of the interesting things is what people still do is they hope they’re going to rank for a keyword that they didn’t prepare content for. Especially in B2B, this can be seen very often because there are so many different keywords that they would like to rank for, but they don’t have big websites that have a lot of content, that have a lot of landing pages. B2B websites are usually about us, about our products, contact form, and that’s it. Then there are, of course, but why don’t we rank for uptime monitoring because there are 7 million other websites trying to rank for them?

You have to first really think about do you have the lending pages prepared and are those landing pages really good. B2B the idea of content marketing, I feel it’s yes or no. Some companies haven’t really gotten on the idea of content marketing and they are lacking on everything in content marketing, in sales, and in email automation because email automation is of course extremely important. With SEO, bring people to the websites, we have to get their email and then go on the one or two-year-long journey of talking to them before they make the purchase.

Email marketing or email marketing automation is extremely important in B2B. Companies who do that are great with that, but there are companies who still think that fairs and conferences are the places to be and of course they are, but half of the budgets should already be on the internet. They fail with creating on that.

The third one is internationalization is extremely big in B2B. Companies that now understand the internets in B2B understand that once you’re in Europe, you can sell to the whole 500 million of people that are in Europe. The problem that we have here are, of course, the languages that are different in more or less every country. There are technical things that you have to take care of, there is content translation that you have to take care of, and there is backlink acquisition that you have to take care of if you want to rank well in different countries.

What B2B do is they usually just translate the page into 12 different languages and then they are asking about why aren’t we ranking in Poland and why aren’t we ranking in France for those keywords. Well, you have to do a bit more. The technical stuff, there is three or four ways of what you have to do on your website. You have to have your language alternate tags, you have to have your internal links for the languages, and you have to have your international site maps and the HTML lang. These are the four tags that you have to have on every URL to make international SEO so SEO in different countries work, then of course the backlinks acquisition.

If you are based in Ukraine and you want to rank in Poland, you have to get Polish backlinks from websites in Poland. Those two things are extremely, extremely problematic. People try to do B2B SEO without them and it doesn’t work.

Anatolii: Let’s talk more about link building. Can you tell from your experience how to find the right link-building strategy? Because for example, I often speak with many experts on this field and many use different strategies. In most cases, white hat techniques because I have a few experts who can use black hat techniques, they’re great with that, but it’s not my direction. I’m not sure it’s a good idea today to go to this direction, but let’s talk about white hat issue, and how to find the right strategy. Because from my experience, I often see when creators and we builders use just one or two techniques. They ignore the rest techniques. It’s hard to find this one. Can you tell from your experience how to do it?

Peter: Well, I think that the idea of using one or two techniques is actually a pretty good one, especially in B2B. When we think about B2B marketing, we think about Microsoft or about HubSpot or about big marketing keywords that there is a lot of competition for a lot of content, and a lot of backlinks, but that isn’t usually true when we talk about hardware B2B. People creating cranes or just big things that are really produced from metals or whatever. That the competition is not really as big as otherwise, so they don’t really have to work on 10 different backlink acquisition strategies.

What I usually tell my B2B clients is what you should think about is whatever you do on marketing in your company, you should think about can we get a backlink from that? B2B is what they do is they go to fairs in different countries. They can go to up to 20 or 30 fairs every year. That is a great opportunity to get backlinks. Just check the website of the fair and very often, they would mention the companies that are exhibiting there. They’re going to mention them on that website. That is a great way of how to get a backlink.

If you do conferences, if you do podcasts, whatever you do in your marketing, always think about, can I get a backlink for them? By the way, Anatolii, can I get a backlink from you for being on your video? See, this is how we do it. [laughs]

Anatolii: By the way, I submit the links on my website, on podcasts, and on my social media everywhere.

Peter: All right. See, this is how we do B2B backlinks, but the other thing is what the B2B are already great is me buying media exposure in their verticals. If you do electric vehicles batteries, those companies are usually already good at having up buying PR articles in magazines that talk about the industry. Just think about how you can use that. Not only to buy a PR, not only to buy a printed version. A lot of printed versions are still going out there of printed magazines. When you buy that, think about, can we also buy a backlink? Can we buy a backlink? I shouldn’t be saying it live anywhere, but can we buy the exposure for our website there?

Whatever you do, do that. That is going to help you immensely. Mostly your competition is not really as big with backlinking and that is going to help you. If not, there’s the second strategy that you should be thinking about, and this is companies that are already buy from you, and the companies that you buy from should help you with backlinks. That means that if you have a lot of different companies that you sell to, talk to them, ask them to add a backlink to your website, and then is going to help you immensely. I have a client who gives 2% discount to every company that is backlinking to them on a monthly basis.

I’m not saying you should be doing that, all the different ways of how to do business. I don’t know how you do it, but think about how you can use your established partners to get backlinks. Is that everything that you should be doing? Mostly, it can be enough. Of course, there is outreach PR purchasing, infographics, all of that, but in a lot of verticals, you don’t really need to do all of that. It’s just enough to do one or two backlinks. Those are the ones that the B2B companies make the easiest, I think.

Anatolii: I love your tips. I can tell why. Because from my experience, I cooperate with many marketers, experts link builders, and I found when some companies pay attention to one specific direction, they can provide much higher results. It takes time to create a team of specialists who can provide specifically build your techniques. Someone is good in specific issues like weight loss, finance, the rest are good with help of reporters out or PR. When you cooperate with all of them, it’s better to delegate the task to others and get much higher results. Then you are trying to do it from scratch. It’s hard. When people have this experience, it’s better to cooperate with them.

That’s why I love your tips. For me, networking is very important in rebuilding today, especially we are talking about White Hat SEO.

I have the question about the future of SEO. Can you share or forecast the future of SEO because many people want to jump on this field? We can see that SEO is growing, but what will be in the future in a few years, 5 years, 10 years? It’s a good idea to start on this niche, or it’s better to find something else because Metaverse is many other stuff. What do you think about it?

Peter: I have no idea. It would be saying I know what’s going to happen in the internet in five years. No idea. Of course, I can talk about stuff because that’s what we do. I think that the trend that we are already seeing that we have moved from text content to other kinds of content is going to continue. From the beginning of SEO, we talked about content is king.

We started with simple text content is king and then we were adding images and then we were adding audio and now we are adding 3D virtual reality. All of it is still the same.

I think we’re going to even more, not move away from text but we are going to move into all of different kinds of media that people use. We know multichannel marketing taught us that we have to be everywhere where the people are. I have no idea if TikTok is going to be the next thing or not, or if Metaverse is going to be it. What I do know is that we will have to create quality content in those media that people are going to use.

As we all started doing podcasts, as we all started doing videos, whatever is going to be the next media, there we are going to go. There still is going to be a need. People are going to ask questions, may that we typing it on a keyword, may that we asking Alexa, may that we asking in Metaverse bot on how should I buy the robots for whatever. Those question machines will have algorithms that are going to look for answers. SEO is always preparing content for those machines.

If you’re asking me, should people still go in SEO? Of course, they should. It’s going to say stay in the same way. It’s just going to be a bit different. If nothing else, Google has brought TikTok results into the search results. People are doing SEO for TikTok videos. It’s still the same, it’s just in different media. I think this is coming for the future.

Anatolii: Love it. Peter, it’s a big pleasure to get you on my show, to learn from you. You share a lot of business insight. Tell our audience how they can reach out to you, learn more about you, follow you.

Peter: I do a podcast that is called Time for Marketing. It’s on I invite the best marketing conference speakers to sum up their presentation in five minutes. It’s a short podcast, but it gives you everything that you would hear when going to a conference. People can listen to that or just find me at That’s my website. There’s free tools. I have a great UTM tool that is of course blogs and other stuff. You can find a contact form to talk to me also there. I think that’s the best way to find me.

Anatolii: Guys, you should listen to Peter and his podcast because you can see a lot of valuable insights. Visit his website because of getting this value. Thanks again for your time. A big pleasure. Welcome back any time, back to share more valuable insights. Thanks guys for listening and watching us. You can find all these links in the description below. Listen to us on Apple, Google, Spotify. See you next time.

Peter: Thank you. It was a great pleasure being here, everyone. Thank you for the question and watching. I’ll see you next time.

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